Apple tops hardware sites in May traffic

iPhone fever was hot in May, at least based on the number of people who frequented Apple’s Web site.

The Mac maker’s Apple.com last month hosted 55.7 million unique visitors, more than the site of any other computer hardware manufacturer, according to a report released on Monday by Nielsen Online. The number of visitors was more than double that of second-ranked Hewlett-Packard, which drew in 21.9 million people.

May visitors to Apple’s Web site spent an average of an hour and 14 minutes on it, perhaps in anticipation of the pending release of the new iPhone 3GS, Nielsen said.

Traffic to Dell’s site came in third place, with 16.8 million unique visits in May. Overall, Web site visits to hardware manufacturers followed by Nielsen grew 22 percent year over year, from 57.3 million in May 2008 to 70.1 million last month.

Buzz about Apple was also in full swing among bloggers in May. Blog mentions of the iPhone 3GS shot up 1,226 percent on June 8, the day the new phone was announced, from the prior week. Blog talk dipped after that but then doubled on June 19, when the 3GS hit the shelves.

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June 29, 2009 1:48 PM PDT

Barnes & Noble opens new chapter with iPhone app

by Dara Kerr

• 3 comments

The B&N Bookstore app lets you read book reviews.

(Credit: Barnes & Noble)

Barnes & Noble has joined the iPhone app generation. The world’s largest bookstore announced on Monday its B&N Bookstore app, which is available for both the iPhone and

iPod Touch. Among other things, users can browse books and reviews, and find store event information.

One of the first big brick-and-mortar retailers to create an iPhone app, Barnes & Noble partnered with LinkMe Mobile and Spotlight Mobile to design phone-friendly features.

One of them lets users snap a photo of a book cover, which then links to more information about the book. Although this seems a bit redundant–since to take a photo of a book you’ll have to have it in hand–it could prove helpful in quickly scanning a friend’s book collection and later reading reviews, synopses, and the like. Yes, you could do that with a Google search, but a photo couldn’t hurt, right?

The app also includes a store locator, recommendations on other books that might appeal, a store events calendar, online purchasing, and video clips of interviews with authors.

Other apps for bookworms include Amazon Mobile, which lets users search, shop and read reviews; SnapTell, which, like the B&N Bookstore app, lets users take a picture of a book cover and get information on the book; and BookBargin, which compares prices of books at different online stores. These apps and the B&N Bookstore app are free.

Barnes & Noble’s president, William Lynch, said the company decided to create an app based on an increase in the store’s mobile traffic.

Originally posted at Crave

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