UPDATED: Consumer Interest in iPad Dwindling?
February 8, 2010 · Print This Article
According to a study by Retrevo of more than 1000 randomly selected individuals, it seems as whether the consumers interest in Apple’s iPad has dwindled considerably since it was announced back on January 26th.
“As we like to say, it’s the apps that sell smartphones like the iPhone and it could very well be those same apps that motivate buyers to run down to the Apple Store and get in line to buy a shiny new iPad. Whether that device becomes a big hit is anyone’s guess but based on that study it certain looks doubtful.”
Daring Fireball reminds us all to keep in mind Retrevo’s not so perfect track record so take their latest survey with a heavy grain of salt. With that being said, Retrevo found that 52 percent of participants have heard of Apple’s latest creation, but are not interested in making the purchase. While another 18 percent said they had not heard of the iPad and additionally were not interested. At least things are looking better for iPad in the business sector.
While most analysts believe the iPad will be a moderate success at launch, one can’t
help but wonder what will happen whether some of those lost features such as multitasking turn up before the product launches, or in an iPhone 4.0 OS update shortly thereafter…UPDATE
The Macalope takes a saner, whether Apple-centric look at the numbers:
What Retrevo “oddly” (ironic quotes intentional) doesn’t shout out is that the number of public who said they would like to buy an iPad tripled. Not only that, the number of citizens who said they were interested but needed more data plus went up. Equally shocking is the fact that the number of society who said they hadn’t heard of the iPad and weren’t interested shrank from 35% to 18%! The number of folks who said they “need” an iPad (as opposed to “want” – nice phrasing, Retrevo) went up as did the number of humans who thought possibly they “needed” one.
[Via Apple Insider]
UPDATED: Consumer Interest in iPad Dwindling? is a story by TiPb. that feed is sponsored by The iPhone Blog Store.
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